Prompt Insider
Prompt Insider

Author: Kai Williams

Kai Williams has been in marketing for years, with a long background in SEO before AEO had a name. He stepped into Answer Engine Optimization the moment AI started reshaping how people search, and has been tracking the shift ever since. At Prompt Insider, he covers AEO, AI marketing, and the future of search, breaking down what is actually changing and what brands need to do about it.

The OpenAI Era at Microsoft Is Over | Microsoft Released Its Own AI Models

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Summary Microsoft released three proprietary AI models today: MAI-Transcribe-1 for speech-to-text, MAI-Voice-1 for voice generation, and MAI-Image-2 for image generation. All three are available now through Microsoft Foundry. This is the first major model release since Microsoft reorganized its AI division in March and shifted AI chief Mustafa Suleyman away from Copilot to focus entirely […]

Anthropic Accidentally Leaked Claude Code’s Source Code. Here’s What Was Inside.

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  Summary On March 31, 2026, Anthropic accidentally published the full source code for Claude Code to the public npm registry. The leak consisted of nearly 2,000 TypeScript files and 512,000 lines of code, including unreleased feature flags, internal model codenames, and performance data. The code spread across GitHub within hours before Anthropic issued takedown […]

How to Optimize Your FAQ Page for AEO (And Why It’s One of the Quickest Wins)

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Summary FAQ pages are among the most citation-friendly content formats in AI search. The question-and-answer structure mirrors exactly how AI engines retrieve and present information, and FAQPage schema removes the interpretive work that LLMs would otherwise have to do. A 2025 Relixir study of 50 sites found that pages with FAQPage schema achieved a 41% […]

How to Build Topical Authority for Answer Engines

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Summary Topical authority is one of the core factors LLMs use when deciding which sources to cite. Unlike traditional SEO, where authority is largely measured through backlinks and domain metrics, answer engines evaluate whether a source comprehensively and consistently covers an entire topic area, not just individual pages. Building topical authority for answer engines requires […]

Apple’s New Siri Is Powered by Gemini. Here’s What That Means for AEO

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Summary Apple confirmed WWDC 2026 runs June 8 to 12 and will center on AI advancements, headlined by a completely redesigned Siri powered by Google’s Gemini models. The new Siri is a full chatbot-style assistant codenamed Project Campos, with conversational memory, cross-app reasoning, and a standalone app. For brands investing in AEO, this is one […]

AEO Reporting for Clients: What to Measure, What to Show, and How to Frame It

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Summary AEO reporting is not a modified version of your existing SEO report. The metrics are different, the story is different, and the way clients need to interpret results is different. Marketers and agencies that figure out how to report on AI visibility clearly and consistently will have a significant retention and new business advantage […]

Content Gap Analysis for AEO: How to Find What AI Engines Are Answering Without You

Content Gap Analysis for AEO

Summary A traditional content gap analysis tells you which keywords your competitors rank for that you don’t. An AEO content gap analysis tells you which questions AI engines are answering without citing your brand. The two processes overlap but are not the same, and if you’re only running the SEO version, you’re missing a growing […]