ChatGPT Ads Adds Bulk Product Uploads, Review Status, and More Advertiser Controls

OpenAI emailed advertisers on September 30, 2026, with a set of ChatGPT Ads product updates, most of them aimed at advertisers running larger catalogs through the platform’s Ads Manager Beta. The changes cover campaign creation at scale, visibility into product review status, deeper conversion reporting through the API, and more granular control over how an advertiser’s identity appears across ads, billing, and verification.

Bulk Creation for Product Feed Campaigns

Advertisers can now create multiple product feed campaigns and ad groups at once from a spreadsheet inside Ads Manager, with ad templates generated automatically rather than built one at a time. To use it, advertisers go to Campaigns → Bulk uploads, choose Bulk sheet, and download the product feed template. OpenAI’s help documentation notes that product feeds need a minimum of 1,000 products and a maximum of 2 million to qualify for feed-based campaigns.

Product feed campaigns work by pulling ad titles and descriptions directly from an advertiser’s structured catalog, generating ad units in the same format as other ChatGPT Ads, and serving them beneath ChatGPT responses when a conversation signals high purchase intent. For retailers with large catalogs, building each of those campaigns individually was the bottleneck this update removes. It also raises the stakes for how that feed data is written in the first place — our guide to writing product descriptions AI search engines understand covers the same structural principles that now feed directly into paid placements, not just organic citations.

Product Review Status

Advertisers running product feed campaigns can now see review status for individual products inside the Products tab, rather than only learning a product was rejected after the fact with no visibility into why. This is a fairly standard e-commerce ad-platform feature (Google and Meta both offer similar per-product review visibility), and its arrival here signals OpenAI treating ChatGPT Ads’ catalog-scale advertisers as a maturing, not experimental, segment of the product.

Conversion Reporting Beyond the Campaign Goal

Through the public Insights API, advertisers can now retrieve attributed conversion events beyond whatever goal a campaign is actually optimizing for. OpenAI’s example: an advertiser can report on attributed purchases while a campaign is technically optimizing for a different event entirely, without needing to change that campaign’s conversion goal or optimization settings just to see the data.

That distinction matters for measurement teams running ChatGPT Ads alongside other channels: it means a single campaign can now feed multiple downstream reporting views (say, leads for internal optimization and purchases for finance) without forcing an advertiser to choose one metric to optimize toward at the expense of visibility into the others.

Separate Account, Brand, and Legal Names

Advertisers can now manage three distinct names in Settings → General, each serving a different purpose and triggering different review consequences:

• Account name — the internal name used for account management. Changing it does not trigger a review.
• Brand name — the public name shown alongside live ads. Changing it pauses ad serving until the new name is approved.
• Legal name — the registered name used for billing and verification. Changing it restarts business review entirely and may pause serving in the meantime.

Separating these was likely necessary friction removal: agencies and multi-brand advertisers previously had no clean way to keep an internal account label distinct from what the public actually sees in an ad, without risking a compliance review tied to billing identity every time they wanted to adjust either one.

The Southeast Asia and Taiwan Expansion, Reconfirmed

The same email reiterated that ChatGPT Ads are now live in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, first announced on September 23. OpenAI now lists 64 countries with ChatGPT Ads availability, spanning North America, Europe, the Middle East, and Asia-Pacific.

Why This Matters

None of these four changes is a dramatic new ad format or a shift in how ChatGPT surfaces sponsored content to users. They are the unglamorous infrastructure work — bulk tooling, review transparency, flexible reporting, identity management — that signals a platform moving from early-access experimentation toward the kind of operational maturity agencies and large retailers expect before committing real budget at scale. Combined with NielsenIQ’s finding that 51% of U.S. consumers now use AI tools to shop, and Google’s own push toward AI-native campaign types in traditional search, the direction is consistent: AI answer surfaces are being built out as full advertising channels, not bolt-on experiments, and the tooling is catching up to that ambition faster than many marketers have updated their workflows to match.

Frequently Asked Questions

What is bulk creation for product feed campaigns in ChatGPT Ads?

It lets advertisers create multiple product feed campaigns and ad groups at once from a spreadsheet in Ads Manager, with ad templates generated automatically, rather than building each campaign individually. Product feeds need between 1,000 and 2 million products to qualify.

How does product review status work?

For advertisers with product feed campaigns, the Products tab now shows each product’s review status and, when relevant, why a product was rejected, rather than leaving advertisers to guess.

Can I report on conversions other than my campaign’s optimization goal?

Yes. The public Insights API can now return attributed conversion events beyond whatever goal a campaign is optimizing for, without changing that campaign’s conversion goal or optimization settings.

What happens if I change my ChatGPT Ads brand name?

Changing your public brand name pauses ad serving until the new name is approved. Changing your account name (internal only) does not trigger review, while changing your legal name restarts business review entirely and may pause serving.

Which countries currently support ChatGPT Ads?

As of this update, OpenAI lists 64 countries, including the United States, most of the EU, the UK, Japan, Korea, India, Australia, New Zealand, several Middle Eastern markets, and, as of September 23, 2026, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan.

Sources: Search Engine Roundtable, OpenAI Help Center.

About the author

Kai Williams

Kai Williams has been in marketing for years, with a long background in SEO before AEO had a name. He stepped into Answer Engine Optimization the moment AI started reshaping how people search, and has been tracking the shift ever since. At Prompt Insider, he covers AEO, AI marketing, and the future of search, breaking down what is changing and what brands need to do about it.